Marketing Manager | Filipino Canadian

Abigail (Abi) was born and raised in Toronto but now resides in the outskirts, Markham, known for the best Asian restaurants and grocery stores! Growing up, she loved expressing her emotions through art—drawing, photography, cinematography, interior design, you name it.

She also always had an affinity for helping people. These two passions together resulted in the dream of becoming an art therapist. But sadly, that dream never became a reality as she wasn't fit for the Canadian University system. It wasn't till she saw Justin Timberlake play an art director for GQ magazine on the movie, Friends with Benefits, and saw how creative marketing impacted humans positively.

So, while she may not have achieved her goal of becoming an art therapist, she started freelancing to act as her clients’ sounding board, support system, and personal strategist, all while creating art through stationery to help people connect with themselves and loved ones with her brand, Oodles of Abi Doodles. And she likes to think all of that is pretty damn close. Aside from her entrepreneur endeavors, Abi worked full-time at a tech startup focused on data-driven insights into human behavior, helping Fortune 500 companies create more human-centered workplaces. It was a different path, but the same mission: to help people feel seen, valued, and empowered.

Abi’s favorite way to celebrate her Filipino heritage is to sing whenever like it’s a karaoke session with her family! And always choosing ube as a dessert option. Outside of work, Abi loves to cuddle up with her dogs, Toby and Teddy, while binging lifestyle or true crime Youtube content. She also enjoys getting creative—whether it’s experimenting with intricate makeup looks or doodling for fun.